Web forms often gather varied forms of data from web users. The main purpose of a web form is for the user to complete it and provide the required data. However, this is not always the case. Some web forms are either too long or too complex making the user fail to complete it. In most of the cases the users do not have any particular incentive to fill out the form. Willingness to complete the form can be encouraged by the application of the following best practices.
Layout and design of the web form.
Web users will often have a quick glance of a web from and make a decision to fill it or not. The layout and design of the form is of high significance in determining if the users will decide to fill out the form. Research has shown that on average users will take between 8 and 10 seconds to decide if they will fill the form or not. This is a very short amount of time but yet it’s enough to make an impact to the user. One of the ways to do so is to group content into several group sets. That is related content should fall under the one heading to make it easier. For instance personal information, where you gather information about the personal details of the applicant should be under one heading. If you do not use a heading, use other visual elements such as broken horizontal lines. It has been observed that the best conversion rates for complex web forms come out of the forms that have content grouped together.
Reduce typing content
The other way to encourage users to fill out web forms is to minimize as much as possible the amount of content they have to type. Let’s all admit it; we do not like typing a lot on our devices. So use the various tools available to get as much information as possible without subjecting the web user to typing stress. Some of these tools are drop down lists, or check boxes. Always allow users to choose other values in case of fields that do not exclusively fall under the predefined categories.
Increase the interactivity
To encourage the users to fill out the form, increase the interactivity within the form. Some fields should show up based on previously filled out information. For instance, if a web user fills out they own a pet, the field containing the pets’ name can show up. If they do not own one, then the pets name field will not be necessary.
Make use of smart captcha codes
There is the issue of the CAPTCHAs codes. They are mostly used to prove that its real people rather than robots filling out the forms. However, some of these codes are very irritating to many users especially when they are barely readable. If you have to use a captcha code, make sure that the users are able to read through the codes. The best practice it to make use of the smart captcha codes that detect abuse of the web form for instance from the same IP and in that case pops up to make sure it’s not a bot doing it.
Lastly do not forget to thank the users for taking their time to fill out the web form. This should be done after the form is successfully sent and received. This confirms to the user that the form is sent and their efforts are appreciated.